Japan bets on overseas ‘Japantowns’ to boost economy

By Kyoko Hasegawa | AFP
Yahoo News!

Japan is hoping to cash in on its rich culture by recreating fashionable districts of Tokyo in foreign cities, determined that enclaves of vibrant shops, cafes and restaurants can find new markets abroad.
For decades, exports have been the driving force behind the world’s third largest economy with brands like Toyota and Sony becoming household names around the globe.
But a key plank in the government’s “Cool Japan” strategy, which launched last year, is to transplant Tokyo’s trendy districts overseas, taking the shops to the customers instead of bringing the customers to the shops. Read More

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